Archive for January, 2011

07
Jan
11

Your Shape

One year later of accusing that Wii is only for girls, Ubisoft developed  Your Shape for XBox. I think they realized that Wii took under control the female market for console games and decided to develop similar game to get some of Wii’s share.

 

http://yourshapegame.us.ubi.com/

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07
Jan
11

Wii girl vs PS3 girl

According to this Wii advertisement, girls who look energetic, healthy, sexy, fresh and live play Wii. Girls who play PS3 are ugly, fat and even repulsive. This advert is the reflection of the unhealthy description of people’s minds which created a prototype and all the girls are desperately trying to look like her. Wii is supposed to help them to look like Blondy; that is the inner vision here.

 

http://www.youtube.com/watch?feature=player_embedded&v=x7PhJp3ciRQ

05
Jan
11

Online Game Issue

As far as we know computer games are dominated by males. At present, boys spend much more time by playing video games then girls do. However, a resarch in Michigan University stated an unexpected explanation for this situation. According to the report, boys have much more leisure time then girls. Girls have to be more organized and distribute their free time in smaller parts. In other words, girls don’t play World War Craft not because of the lack of interest; they don’t play because they don’t have enough time. Besides, boys can keep their attention to the games longer then girls. These evidences may help to explain the reason behind the interest of girls in casual games. Spending 5-10 minutes playing games (while waiting the bus, for example) seem attractive to girls; so it can be stated that the target audience for video or online games cannot be limited by one gender. Online games may have small percentage of the market but this fact should be remembered.

05
Jan
11

Web Access Among Genders

  • A study among high school students in Israel showed theat boys use information and communication technology more extensively theen girls. Boys spend 9.4 hours per week whereas girls spend 5.6 hours. Usage at home brings a deeper gap: 6.7 hrs/week for boys, 3.7 hrs/week for girls. It must be also stated that similar usage differences cannot be seen among 8th and 9th graders (14-15 years old students). (Nachmias, Midouser, Sheimla, 2001)
  • Another report shows that there are bigger difference between boys and girls rather then men and women with respect to Web site usability. 40% of boys complained about unnecessarily detailed Web pages compared to 8% of girls; where girls criticised lack of instructions much more then boys: 33%of boys, 76% of girls. Boys spend much more time alone with the computer where girls spend more time with parents. (Nielsen, 2002(a))
  • Males are more attracted to direct use of computers however the subject can create different statements. A survey, which is made by an Online Museum noted that 46% of visitors were women where only 22% of women were attended in a more general survey. (Bowen, 1998)
05
Jan
11

Web Design Issues: Font and Colors

Font use is examined in some detail. If a web user doesn’t have extreme reading difficulties, resizing the page is a bad idea. Users prefer 12-14 point font mostly if there is no such problem as limiting information on the page. Another argument about font typing is sans serif fonts on the screen which is not as applicable as on the paper. Verdana and Arial is still typical preference of Web designers. An attractive font attracts attention. Women prefer curvy fonts although they are considered as less readable.

If color is concerned it is best to put limitation of its use. Women tend to prefer brighter and warmer colors then men if there is not lots of readings to be done on the screen which requires also a white background and black print. Moreover, warm colors like red are problematic if they are used as background color. Especially red-green combination should be avoided because it is the most common form of color-blindness.

04
Jan
11

Gender of Web Sites

“Every one has his style when designing a web page. There is no such thing as male design or feminine design; the most important thing is to seek inspiration to create something each time”. (Mark, web designer of http://www.redpolka.com)

Words above point to neuter web designs however according to the research in UK University it is shown that web environment is male-oriented. 94% of web sites have masculine orientation where only 2% have feminine tendencies; moreover 74% of these sites are designed by male dominated teams and only 7% are designed by female. Striking fact is that half of the students are female.

There is a gender difference over the aspect of design. For instance, men have less tolerance reading on a screen then girls which can be also based on the fact that girls have tendencies to develop language sooner and better then boys. Besides, text concerned guidelines are applicable for Web pages.

 

03
Jan
11

Social Role Theory

All the gender perceptions are determined by the society. Society tries to imbue people with role patterns which teach them how to act properly. “Baby girls wear pink, boys wear blue” is one of the most known expositions. Men are expected to be the head of the family, be the financier of his family’s all needs, unemotional and analytical. Women are considered firstly as mothers, they are expected to give childcare and be able to deal with house affairs; they are more sensitive and less analytical then men.

As the consequences of the social gender roles, women cannot improve themselves by the way they wanted. Moreover, even if they join working class, house keeping and child caring is still their primary job to do; they have to work much more then men to be as successful as men. Even in the most civilized countries, the inequality between genders can be easily seen.