Archive for the 'Video game vs gender' Category

07
Jan
11

Your Shape

One year later of accusing that Wii is only for girls, Ubisoft developed  Your Shape for XBox. I think they realized that Wii took under control the female market for console games and decided to develop similar game to get some of Wii’s share.

 

http://yourshapegame.us.ubi.com/

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07
Jan
11

Wii girl vs PS3 girl

According to this Wii advertisement, girls who look energetic, healthy, sexy, fresh and live play Wii. Girls who play PS3 are ugly, fat and even repulsive. This advert is the reflection of the unhealthy description of people’s minds which created a prototype and all the girls are desperately trying to look like her. Wii is supposed to help them to look like Blondy; that is the inner vision here.

 

http://www.youtube.com/watch?feature=player_embedded&v=x7PhJp3ciRQ

05
Jan
11

Online Game Issue

As far as we know computer games are dominated by males. At present, boys spend much more time by playing video games then girls do. However, a resarch in Michigan University stated an unexpected explanation for this situation. According to the report, boys have much more leisure time then girls. Girls have to be more organized and distribute their free time in smaller parts. In other words, girls don’t play World War Craft not because of the lack of interest; they don’t play because they don’t have enough time. Besides, boys can keep their attention to the games longer then girls. These evidences may help to explain the reason behind the interest of girls in casual games. Spending 5-10 minutes playing games (while waiting the bus, for example) seem attractive to girls; so it can be stated that the target audience for video or online games cannot be limited by one gender. Online games may have small percentage of the market but this fact should be remembered.