Archive for the 'Web sites vs gender' Category

05
Jan
11

Web Access Among Genders

  • A study among high school students in Israel showed theat boys use information and communication technology more extensively theen girls. Boys spend 9.4 hours per week whereas girls spend 5.6 hours. Usage at home brings a deeper gap: 6.7 hrs/week for boys, 3.7 hrs/week for girls. It must be also stated that similar usage differences cannot be seen among 8th and 9th graders (14-15 years old students). (Nachmias, Midouser, Sheimla, 2001)
  • Another report shows that there are bigger difference between boys and girls rather then men and women with respect to Web site usability. 40% of boys complained about unnecessarily detailed Web pages compared to 8% of girls; where girls criticised lack of instructions much more then boys: 33%of boys, 76% of girls. Boys spend much more time alone with the computer where girls spend more time with parents. (Nielsen, 2002(a))
  • Males are more attracted to direct use of computers however the subject can create different statements. A survey, which is made by an Online Museum noted that 46% of visitors were women where only 22% of women were attended in a more general survey. (Bowen, 1998)
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05
Jan
11

Web Design Issues: Font and Colors

Font use is examined in some detail. If a web user doesn’t have extreme reading difficulties, resizing the page is a bad idea. Users prefer 12-14 point font mostly if there is no such problem as limiting information on the page. Another argument about font typing is sans serif fonts on the screen which is not as applicable as on the paper. Verdana and Arial is still typical preference of Web designers. An attractive font attracts attention. Women prefer curvy fonts although they are considered as less readable.

If color is concerned it is best to put limitation of its use. Women tend to prefer brighter and warmer colors then men if there is not lots of readings to be done on the screen which requires also a white background and black print. Moreover, warm colors like red are problematic if they are used as background color. Especially red-green combination should be avoided because it is the most common form of color-blindness.

04
Jan
11

Gender of Web Sites

“Every one has his style when designing a web page. There is no such thing as male design or feminine design; the most important thing is to seek inspiration to create something each time”. (Mark, web designer of http://www.redpolka.com)

Words above point to neuter web designs however according to the research in UK University it is shown that web environment is male-oriented. 94% of web sites have masculine orientation where only 2% have feminine tendencies; moreover 74% of these sites are designed by male dominated teams and only 7% are designed by female. Striking fact is that half of the students are female.

There is a gender difference over the aspect of design. For instance, men have less tolerance reading on a screen then girls which can be also based on the fact that girls have tendencies to develop language sooner and better then boys. Besides, text concerned guidelines are applicable for Web pages.